About Me
I work with powerhouse women—coaches, consultants, and service providers—build businesses that work for them, not the other way around.
Here, we don’t hustle harder—we think smarter.
Through neuroscience-backed mindset shifts, high-converting offer creation, and strategic systems, I show you how to scale with confidence and ease.
I didn’t arrive here by accident.
Years ago, I made headlines worldwide when I solved my father’s decades-old murder case and brought his killer to justice after 25 years. That same unshakeable grit and determination?
It’s what I bring to every woman I work with.
I’ve worked in entertainment, recorded music, stood on movie sets with some of the biggest names, and traveled the world—but nothing compares to helping women step into the role of CEO in their lives and businesses.
Because here’s the truth:
Life will throw challenges your way—but they don’t define you. Your power lies in choosing to create a life you love—one filled with freedom, purpose, and wealth.
This is not another feel-good, hustle-culture mantra.
I’m here to give you the tools, strategies, and mindset mastery to make your vision real.
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Group Coaching
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Private CoachingÂ
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Speaking
What is the Modern Woman Mastermind®?
It's a Movement
We’re not here to follow rules—we create them.
We’re not just participants in life—we’re the masterminds behind our lives and businesses.
Entrepreneurship takes more than strategy. It requires resilience, clarity, and the courage to take bold action—again and again. That’s why everything we do here is grounded in neuroscience-based strategies. Because everything starts with the mind.
This is where we activate your brilliance as a leader and innovator.
You’ll learn to think differently, lead confidently, and create extraordinary results—not just in business, but in every part of your life.
If you’re ready to harness your mind’s full power, claim your role as a visionary entrepreneur, and build a business rooted in your genius—you’re right where you belong.
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“It’s your life and you have a right to design it as you please.”
– JOSELYN MARTINEZ
Positioned to Sell
Create offers that resonate deeply, convert consistently, and scale your business with ease.
I want to learn more
The CEO Shift
Step into your authority, sell with ease, and make more money—without second-guessing yourself.
I want to learn moreThe Big Boss Program-
Craft an offer suite you love to deliver to clients who love to pay you.
For coaches, consultants, and service providers ready to stop spinning their wheels and start building high-value offers with CEO confidence.
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I want to learn more
She makes it happen
Sometimes, even leaders feel a little lost in the process
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6-Month Membership for the woman who’s done letting her vision sit on the back burner—and ready to make that goal happen.
This is where strategy, neuroscience, and accountability collide, so you stop overthinking and start executing.
No webinars. No fluff. Just focused support and real follow-through.
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Private Coaching & Consulting
60 Minute Intro SessionÂ
Want clarity fast? Bring me your biggest challenge, and I’ll bring the strategy and mindset shifts to move you forward. One hour. One breakthrough.
VIP Day: A 6 Hour Focus
In-person, 6-hour strategy session designed to unlock the next level of your business.
From content to offers to mindset—you’ll leave with a clear plan and the confidence to execute
She Makes it Happen
90-Day Private Coaching + Mentoring
For the woman who’s done holding back and ready to follow through.
Focused support, strategy, and accountability to help you stop circling the same goals—and start seeing real results.
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SPEAKING
Looking to offer a personal development
workshop for your team or organization?
Past Workshop Clients:
KPMGÂ
EdelmanÂ
BarclaysÂ
"I believe that no matter what dysfunctional systems of society you may have endured or believed, you have the power to create a life we love living.”
– JOSELYN MARTINEZ
Omayra
I've worked with so many people, but never had the amazing experience I've had with Joselyn. One of the things that impacted me about her is the dedication and passion she puts into her clients' projects. She makes things happen and is available and open to answer any doubt we might have.
Jessica
Joselyn and her team have over-delivered. I'm constantly reminded that I have worked really hard in my professional career, and leveling up is what I need to do. Since starting our work together, I have been more confident in that area!
Irene
When I met Joselyn, I knew she was the answer to my business prayers. I was new to business and needed organization, guidance, and a huge clean-up. Joselyn and her team took the time to learn my products AND my "why."
Lorisse
When I met Joselyn, my play was simply a vague idea, a concept. Her goal sheets helped me break down the play into scenes. I felt more empowered and less worried. Her words, goal sheets, and the connections she drew with all women in the room made me feel a real sense of community like my art mattered and was needed.
Luimy
Before this seminar, I would wake up and turn on the news and have my coffee, and with all the natural disasters going on, I would immediately feel overwhelmed with sadness. Now I pay attention to how I feel and ask myself: Would Joselyn be doing this? Nope... and I turn the TV off and start working on what's important. I start working on my life.
FREE RESOURCES
Longing for more freedom,
flexibility, and joy?
Allow me to guide you on a mini journey of reclaiming your life with these free downloads and get an instant dose of inspiration – even in the midst of a busy schedule.
DOWNLOAD NOW →My certifications.Â
NEWSLETTER
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