The Philosophy Behind My Work
Your business should support your life, not consume it.
Most women don’t burn out because they’re not capable.
They burn out because their business was never designed around their lifestyle, values, or the way their brain works.
That’s why my approach blends neuroscience, lifestyle design, and strategic offer creation.
When your business aligns with your life, everything else becomes simpler, your energy, your boundaries, your income, your joy.
You Didn’t Start This To Feel Boxed In
You started this because you wanted more—more meaning, more income, more freedom to live on your terms.
But somewhere in the content, the calls, and the constant output…
your vision got buried under the noise.
That’s where I come in.
Â
Hi I'm JoselynÂ
Neuro coach, business mentor, speaker, and master strategist for powerhouse women ready to lead their businesses, and their lives, with intention.
My work is rooted in one core belief:
You are the mastermind of your life and business.
 With the right awareness, the right strategy, and the right support, your brain becomes your greatest business tool.
Your decisions become clearer.
Your leadership becomes stronger.
Your lifestyle becomes intentional.
And your business finally begins to feel like something you designed, not something you’re reacting to.
Â
That’s the Modern Woman Mastermind philosophy.
A new era where women build with clarity, lead with confidence, and live with freedom.
Together, we redesign the way you work, create, and show up, through neuroscience-backed clarity, aligned strategy, and a business model that supports the life you actually want.
And for most women, that transformation begins where everything in their business connects:
Your Offer Suite.
Your offer suite is the architecture of your business,
and the blueprint of your lifestyle.
Neuroscience shows that your brain performs best with clarity, alignment, and structures that support how you naturally operate.
When your offers don’t match your lifestyle or the way your brain works, everything feels heavier, even when you’re doing all the “right” things.
But when your offer suite is designed around the life you actually want,
your business becomes lighter, clearer, and genuinely exciting to wake up to.
This is how you step into being the mastermind of your life and business.
âś´
Group Coaching
âś´
Private CoachingÂ
âś´
Speaking
Programs +Â Services
You can start here
60 Minute Session
Need clarity—fast? Bring your biggest challenge or just come with questions. This is a pick-my-brain, ask-me-anything style session designed to give you strategy, mindset shifts, and real momentum, without the pressure.
One hour. One breakthrough.
Click below to see available times and book your session.
Â
Learn More + Book SessionAI Revenue Boost Buddy
Ready to boost your revenue without extra busywork?
Meet the AI Revenue Boost Buddy, your quick, smart partner that finds hidden income opportunities in your offers, so you can scale smarter and faster.
Private Coaching & Consulting
60 Minute Intro SessionÂ
Need clarity—fast? Bring your biggest challenge or just come with questions. This is a pick-my-brain, ask-me-anything style session designed to give you strategy, mindset shifts, and real momentum—without the pressure.
One hour. One breakthrough.
Click below to see available times and book your session.
VIP Day: A 6 Hour Focus
This is a 6-hour, in-person session designed to unlock the next level of your business. From content to offers to mindset, we’ll dive deep into what’s keeping you stuck and map out a clear, actionable plan.
We’ll meet in a beautiful, inspiring location—so you're not just shifting strategy, you’re shifting energy.
You'll leave with clarity, momentum, and the confidence to execute like a true CEO.
High Proximity
90-Day Private Coaching + Mentoring
For the woman who’s done holding back and ready to follow through.
Focused support, strategy, and accountability to help you stop circling the same goals—and start seeing real results.
Â
Why this works matters to me
I’ve lived with a dual story my whole life, the girl who loved film and performing, and the nine-year-old whose father was murdered and left with questions no one else could answer.
I followed the “practical” path as an NYU pre-law student, but the arts kept calling me. And beneath every opportunity was a quiet truth: I couldn’t fully step into my life until I faced what happened to my father.
So I studied, researched, and followed every thread the system had stopped pulling.
Twenty-six years later, thanks to persistence and technology, I found the man who killed my father — and my story made headlines.
That journey taught me one thing:
you don’t have to live in the story you were handed.
You can rewrite the script.
It’s why I became a neuro coach — to help others design a life they’re excited to wake up to, no matter what they’ve lived through or been told.
“It’s your life and you have a right to design it as you please.”
– JOSELYN MARTINEZ
SPEAKING
Looking to offer a personal development
workshop for your team or organization?
Past Workshop Clients:
KPMGÂ
EdelmanÂ
BarclaysÂ
Omayra
I've worked with so many people, but never had the amazing experience I've had with Joselyn. One of the things that impacted me about her is the dedication and passion she puts into her clients' projects. She makes things happen and is available and open to answer any doubt we might have.
Jessica
Joselyn and her team have over-delivered. I'm constantly reminded that I have worked really hard in my professional career, and leveling up is what I need to do. Since starting our work together, I have been more confident in that area!
Irene
When I met Joselyn, I knew she was the answer to my business prayers. I was new to business and needed organization, guidance, and a huge clean-up. Joselyn and her team took the time to learn my products AND my "why."
Lorisse
When I met Joselyn, my play was simply a vague idea, a concept. Her goal sheets helped me break down the play into scenes. I felt more empowered and less worried. Her words, goal sheets, and the connections she drew with all women in the room made me feel a real sense of community like my art mattered and was needed.
Luimy
Before this seminar, I would wake up and turn on the news and have my coffee, and with all the natural disasters going on, I would immediately feel overwhelmed with sadness. Now I pay attention to how I feel and ask myself: Would Joselyn be doing this? Nope... and I turn the TV off and start working on what's important. I start working on my life.
The Modern Woman Planner ®Â
July-December 2025
Created for the woman who knows that a clear mind leads to a powerful life.
This neuroscience-informed planner helps you calm the chaos, prioritize with intention, so you don't have to keep track of every little thing in your head.Â
🧠Built to support your brain, your wellness, and your next-level goals.
✨ A daily tool for clarity, flow, and follow-through.
My certifications.Â
NEWSLETTER
LET'S STAY IN TOUCH
SUBSCRIBE BELOW
Sign up for our newsletter to stay in the loop with the latest business updates, exclusive sales, and insider tips delivered straight to your inbox.Â
Â
"I believe that no matter what dysfunctional systems of society you may have endured or believed, you have the power to create a life we love living.”
